Demographics

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The RUNWAY® reader uses fashion and beauty for self-expression in all walks of life, while being stylish, sophisticated and independent. From the fashionable, fast-paced businesswoman to the emerging haute couture designer, RUNWAY® provides tips to them from our specialized team of fashion, beauty, shopping and travel experts to enhance their daily lifestyle and youthful spirit. Runway readers have a hunger for new ideas to keep life interesting and a desire to tantalize the senses, rounded off with a craving to satisfy a wide range of interests. RUNWAY® is the new way of life to open minds to the up-and-coming products to wear, buy, see or experience next.

RUNWAY® READER PROFILE

SINGLE & INDEPENDENT
Single 41.7%
HHI $60,000+

PRIMARY INFORMATION
Female/Male 92.3%/7.7%
Median age 32.4 yrs.
Women aged 18-49 82.4%
Median HHI $69,973

EDUCATED & ACCOMPLISHED
College grad plus 29.2%
Professional/ Managerial 26.4%

 

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